May 22, 2024

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Content marketing techniques for your law firm

Posted By BrandPlatforms

Creating valuable content helps your law firm to build credibility, authority and also offers immense SEO benefits. Using the right keywords and picking the right topics to discuss online, takes you all the way to the front page on Google, and get you the #1 rank amongst other algorithmic systems including social media. Use tools like Ahrefs, and Semrush to find the highest ranking keywords in your domain and incorporate the most ‘lawgical’ ones into your content effectively.

When the search engines start pushing your content, It paves way for the prospects to notice your brand. Once you start acquiring engagement, the leads start rushing into your law firm. Write and produce content based on your niche, the common & in-depth problems your target clients might be facing, and give them simple tips to maneuver through potential problems that may arise. Once you attract the readership and viewership of your target audience by sharing relatable information and offering valuable solutions, They’ll hire you before they NEED to.

Here are some content ideas for your law firm

How to handle Divorce Proceedings as a parent: Tips and strategies
Know Your Rights as a Renter: A Quick Overview
What to Do After a Car Accident: Your Essential Guide
How to Maximize Compensation for Personal Injury Claims
Winning Strategies for Child Custody Battles
Are you treated fairly at work? Know your rights
Is your bank harassing you? Tips to make them stop

Conducting podcasts and webinars help you nurture your audience for a long period of time. Bring in notable personalities in the legal domain on one of your sessions and have the public ask them questions, or discuss law points. This attracts attention from potential clients across all digital platforms.

Bonus tip: According to studies conducted at Oberlo, 66% of consumers find short-form video content to be the most engaging form of entertainment. Deploy your short-form content missiles consistently and build a community around your niche.

Show, don’t tell: Tips on client testimonials for your law firm

Client testimonials, or in our language- Third party validation is one of the strongest evidence that your law firm delivers quality results to real people. Instead of just existing online as mere numbers, statistics or content factories that pushes out generic content that is already available in abundance in the legal landscape, Get out there and touch hearts!

Implement all the right strategies, Do all the great things.. But your law firm will never attract more clients than another law firm that invests and is dedicated to producing client testimonials.

When a client testimonial is niche specific, and revolves entirely around exact pain points, solutions and speed of justice served, It will rain leads and cases at your law firm.

Client testimonials gone wrong? Here are some legal consequences your law firm might be at risk of

Do not shoot your client testimonial before reading these warnings

Avoid specific case details: Refrain your client from discussing your attorney’s strategies and sharing confidential evidence.

Steer away from defamation: The testimonial must be centered around the client, and any sort of defamation against any parties involved could escalate the matters.
Protect the privacy of all parties: Instruct your client to refrain from talking about other parties involved in their lawsuit. It is best if the testimonial revolves only around the client’s perspective.
Do not violate intellectual property rights: Unauthorized use of someone else's intellectual properties like copyrights, patents, trademarks, and trade secrets must be strictly restricted.
Refrain from using exaggerated statements: The testimonial must be highly factual and any sort of exaggeration or theatricality could result in exposure to any of the above mentioned legal consequences.