RESTAURANTS
Let’s go to McDonald’s for a healthy meal! What do you mean that’s foolish?
Restaurants
- Market research is crucial.
- What value do you make?
- What do you sell?
- Who is your audience?
- What are they looking for?
- Why are they looking for it?
Without market research, you will never understand your consumers, you will never sell rightly to them, and your brand will never grow.
DENTAL
Dental
There is a difference between a need based, and want based service. If you market without understanding what your customer needs, you will find yourself selling toothpaste to a person with no teeth. What happens is customers abandon your brand, your business starts failing.
Choice or a Must?
If you’re a dentist selling whitening toothpaste to all of them, your business will sink faster than the Titanic.
GYM
What do you
think will
happen if you
reverse this?
Gym
There is a difference between a need based, and want based service. If you market without understanding what your customer needs, you will find yourself selling toothpaste to a person with no teeth. What happens is customers abandon your brand, your business starts failing.
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