Our Top Tips on getting you noticed in the Hospitality Industry!

7 Ways to Market your Hotel Business using Digital Media

The Hospitality industry is built on goodwill and client relations. Today, you get to make an impression way before a client approaches the valet counter. Fact: This is the age of digital marketing, and you can create a solid reputation before a client even visits in person. Reality: it’s a competitive industry, and everyone else already has.

You cannot rely on local reputation alone, because a good percentage of the clients you wish to attract are tourists or visitors from out of town or abroad.

This is why Digital Marketing is essential today: Ease of accessibility is as important as the quality of services, and this is true physically AND online.

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7 Tips

This is the goal:

Get a Website that’s Pretty and Practical

Creative Content is King:

Expand local SEO:

Invest wisely in Paid Social Ads:

Get Talking on Social Media:

Stay in the Loop

Tip 1:

This is the goal:

More booking
Streamlined operations
A lot of positive reviews

Satisfied customers are a great way to bring in new ones. Here’s how you can get them to your hotel in the first place: Our top tips on effectively marketing your hotel online:

Tip 2:

Get a Website that’s Pretty and Practical

Everyone thinks the first step to Digital Marketing is a shiny new website. The truth is, it doesn’t matter how many people you manage to draw to your site. If they don’t have a satisfactory user experience, they will not come back. The key to turning visitors into loyal customers is an attractive and well laid out website with a smooth interface that’s easy to use. Make sure your platform works well with mobiles and tablets too; incompatible websites are as good as obsolete today.

Tip 3:

Creative Content is King:

The basic idea is to stay active online: putting out blogs, videos, and social media posts that directly or indirectly draw clients to you.

If you own a hotel in Bur Dubai, write an article or create a montage about the local heritage locations or a vlog about the historical significance of the Dubai Creek. You might not be offering sightseeing tours, but attracting people to your locality can get them interested in visiting, and in turn, stay at your hotel. Including a Call to Action like a hyperlinked ‘Call Us’ or ‘Book Now’ is a great way to boost the effectiveness of your content.

Tip 4:

Expand local SEO:

Investing in Search Engine Optimisation helps clients reach relevant search results in the specific locality. Maximising SEO makes your website easier to find, increasing the ease of accessibility and more brand awareness. A successful SEO campaign brings you more bookings: if someone searches for ‘Hotels in Bur Dubai’, your website should be in the top results. Partnering with sizeable Online Travel Agents like bookings.com can help with SEO opportunities.

Tip 5:

Invest wisely in Paid Social Ads:

A well-executed SEO campaign through organic reach takes time, skills, and much effort. To support this, you might want to invest in paid search advertisements.

Your competitors are already online. Staying ahead of them and getting noticed in the crowd is easier if you invest in advertising on social media. This makes sure that you are reaching out to your target demographic, and that the right people view your content at the appropriate time.

Tip 6:

Get Talking on Social Media:

Optimising on Social Media is a vital part of any Digital Campaign. By utilising it to its best potential, you can ensure that you are engaging your clients and generating interest in your brand.

Go live and talk to your clients. Have creative content and always post regularly. You can generate interest by having weekly quizzes and giveaways. Have mini-contests and offer booking upgrades and complimentary meals to the lucky winners.

Make sure that client reviews and testimonials are included in your feed because they are a great way to get people to trust your services. Do not create fake content. Maintain a standard of quality throughout. Always staying genuine and personal in your approach is the best way to build trust.

Engage on the right platform based on whom you’re trying to reach. Facebook is popular with the middle-aged and elderly demographic, while Instagram is more popular with the millennial crowd. You can also circulate newsletters and have an email campaign about what’s new with your business or any further promotions.

Make Video-Based Content. Studies show that users are far more likely to watch a video than to read that same information in text. Videos are also more accessible to share across various platforms and a lot more attractive. Doctored images are a client’s greatest fear when it comes to booking hotel rooms online. A video about your bedrooms and amenities can be far more persuasive in getting them to book with you.

Make entertaining videos specifically targeting different audiences. Engaging children through your content and offering services specifically suited for them is a great way to get the parents to book with you.

Tip 7:

Stay in the Loop

Attend local trade shows and exhibitions. There are many opportunities out there to engage with peers and suppliers from your field, and making connections is vital in staying relevant and updated in the market. Examples are The Hotel Show and The Leisure Show being held as a part of the Dubai Design and Hospitality Week. They give free access to many exhibitors offering products, learning, and networking opportunities.

We are in the business of fabricating versatile digital experiences that deliver measurable results and help our clients leave a lasting impression. To know more about what we do, talk to us. If you found these tips useful or know someone whom this could help, share it with them today!