Get Talking on Social Media:
Optimising on Social Media is a vital part of any Digital Campaign. By utilising it to its best potential, you can ensure that you are engaging your clients and generating interest in your brand.
Go live and talk to your clients. Have creative content and always post regularly. You can generate interest by having weekly quizzes and giveaways. Have mini-contests and offer booking upgrades and complimentary meals to the lucky winners.
Make sure that client reviews and testimonials are included in your feed because they are a great way to get people to trust your services. Do not create fake content. Maintain a standard of quality throughout. Always staying genuine and personal in your approach is the best way to build trust.
Engage on the right platform based on whom you’re trying to reach. Facebook is popular with the middle-aged and elderly demographic, while Instagram is more popular with the millennial crowd. You can also circulate newsletters and have an email campaign about what’s new with your business or any further promotions.
Make Video-Based Content. Studies show that users are far more likely to watch a video than to read that same information in text. Videos are also more accessible to share across various platforms and a lot more attractive. Doctored images are a client’s greatest fear when it comes to booking hotel rooms online. A video about your bedrooms and amenities can be far more persuasive in getting them to book with you.
Make entertaining videos specifically targeting different audiences. Engaging children through your content and offering services specifically suited for them is a great way to get the parents to book with you.