Our Top 7 Tips on getting your Fit-Out company to Stand Out!

How you can Market your Interior Design Business using Digital Media

You might think an excellent reputation and raving reviews from past clients are enough to get you to success. Well, it certainly is a start, but where to from here?

You have the best workmen. You deliver consistent and quality services and strive for perfection in your projects. Your business should be soaring, but that’s hardly the case. If you can relate, this is because you’ve been neglecting an important aspect of success in today’s world: Digital media.

Whether you do design projects, bespoke solutions or interior decorating, you should look to attract the ideal clients that are on the lookout for companies like you. Here are our top tips on building an active digital presence:

Interior-Design-Business-Digital-Media-Brand-Platforms

There’s no deadline to becoming a marketing genius

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7 Tips

Spend on a Website that Truly Pops!

Have an Updated Portfolio, Always.

Invest in a Professional Photographer

Always Stay Up-to-Date and in the Loop

Profile your Ideal Client, and Reach Out!

Express your Expertise

Social Media Brings the Business to You

Tip 1:

Spend on a Website that Truly Pops!

The first thing any new client does is look you up online, and this is where you should start. Clients are always looking for designers and contractors who stand out; a clean website with a fluid interface and great content has the power to turn

visitors into customers. Make sure to list your company address and contact information on your site. A slick website is of no use if clients can’t reach out to you!

Tip 2:

Have an Updated Portfolio, Always.

Your past projects are what communicate your calibre to future clients, so make sure you have an updated portfolio on hand and online at all times. If you’re a designer fresh out of design school or a start-up, try to do a few projects for free or at a nominal fee, and ask for maximum creative freedom. Use these as an opportunity to express your style, talent, and the standard of quality that you aim to maintain across projects. Doing helps you gradually create a client base founded on goodwill, as well as provide material for a vast portfolio!

Tip 3:

Invest in a Professional Photographer

Unless you’re good with a camera, paying a photographer for amazing pictures of your work is never a wasted expense. Future clients will base their decision on the images you put up on your website, so make sure you have well-lit prints from flattering angles to show off your work. A striking set of photographs is perhaps the most important takeaway from a past project, although the paycheck is essential too!

Tip 4:

Always Stay Up-to-Date and in the Loop

Keep yourself aware of all the changing trends in the market. Doing this helps you stay with and ahead of the competition. What are the trending colours of the season? Which are the popular finishes and textures? In an increasingly eco-conscious society, what are the sustainable business practices and environment certifications that can make you appealing to aclient base looking for responsible building?

Attend local trade shows and connect. There are a lot of annual events that are the perfect opportunity to connect, like Index in the Middle East, which is the region’s largest interior design event. Other largescale

conventions include The Wood Show, Workspace and Surface Design Middle East, all set to take place in the Dubai World Trade Center. Trade fairs can be a tremendous educational experience too, like the Building Safety and Design Expo, Nevada which offers free educational courses at the convention. Events like ACETECH in India, a sweeping expo for architecture, building materials, innovation and design is an excellent opportunity to meet professionals from across the board.

Always have a professionally designed business card at all times. This small slip of paper can go a long way in making unexpected contacts so if yours is outdated, don’t wait for your stack to run out. Have a fresh one designed as soon as you can!

Tip 5:

Profile your Ideal Client, and Reach Out!

Once established in the market, the first thing you need to do is to identify the type of clients that you’re aiming to attract andtarget them in your marketing tactics.

You may be a designer with a flair for chic office designs. Or you’re looking to work with designing edgy modern apartments. Perhaps you’re a fit-out company specializing in joinery and woodwork. Whichever the case, have a clear idea of who they are and how you can communicate with them. Invest in an effective local SEO system, ensuring that you appear in search results related to your field of work in your locality.

Tip 6:

Express your Expertise

Maintain a blog or a feed on the work you do, offering ideas or thoughts on existing and emerging trends. Doing this helps you project yourself as an expert who is active in the field and well- versed in the industry. Contribute as a guest writer on other blogs when you can; basically, establish yourself as a dynamic and authoritative member of the design community online. Doing this helps clients quickly identify and trust you and contributes significantly to your brand image.

Tip 7:

Social Media Brings the Business to You

Maintain active profiles in popular social media forums, and update at least once daily. It might sound tiresome but trust me, it works. You don’t have to dabble in every website out there, but pick a few with interfaces that work for you and are popular with the demographic you wish to attract. Social media has much scope in reaching out to potential clients and garnering interest in your work.

You could post videos or montages about designing tips, or sample mood boards and colour palettes.

Document your day on an Instagram feed or maintain an exciting and quirky Pinterest board.

You could even create a time-lapse video about the progress on an ongoing fit-out project! Try having a weekly schedule for updates so that viewers look forward to hearing from you. Just make sure to have constant updates; having no feed is better than having a dead one!

We are in the business of fabricating varied digital experiences that deliver measurable results and help our clients leave a lasting impression. To know more about what we do, talk to us. If you found these tips useful or know someone whom this could help, share it with them today!