9 Great tips on Make sure your Exhibition Stall is Exhi-Bit Exceptional!

Make sure your Exhibition Stall is Exhi-Bit Exceptional!

Trade Fairs usually have a blend of people across varying demographics and is thus an excellent opportunity to get noticed by the right people and in all the right circles. This is why simply getting registered and then waiting for the event itinerary to bring people to you from among a sea of competitors isn’t going to do you much good. You need to proactively ensure that you stand out and stay remembered before, during, and much after the event. Here are our best tips on how to attract attention to your company’s stall:

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9 Tips

Collaborate with the Event Execs

Pique Interest before the Show

Update your website accordingly

Set Clear Goals

Create fun Games and Contests

Get Involved Hands-on

Keep an Eye on your Watch

Make sure to Follow Up

Have Fun!

Tip 1:

Collaborate with the Event Execs

You’ve probably heard this advice a thousand times. Still, the fact is, your website is a HUGE part of an effective digital marketing strategy. The first thing any new client does is look you up online, and this is the ideal opportunity to express your company’s unique flair. Make sure your website has:

Tip 2:

Pique Interest before the Show

You can try rallying a group of curious followers by offering something that will get people to seek you out specifically. Try handing out interesting promotional items, creating cryptic posts about your exhibit, or provide a complimentary drink or freebie at your stall. Try something light-hearted like a spin-the-wheel or a lucky-draw to get people to engage. You can also give out useful knick-knacks like paperweights or stationary advertising your brand that people would be more likely to hold on to and remember you by.

Tip 3:

Update your website accordingly

Make sure that you advertise your presence at the show clearly on your website and all your social media profiles. This is to ensure that all the people interested in your company’s products and actively follow you get a chance to engage directly with your brand. This is also an excellent opportunity to impress your maybe-clients into forming a loyal consumer base. Make sure that an eye-catching post about the show and a link to register is on your website’s home page and pinned at the top of your social media feeds.

Tip 4:

Set Clear Goals

Don’t just attend the show to deliver a bunch of rehearsed lines to random people you happened to meet and come back. Be clear on why you’re visiting, stay focused, and have a defined idea about what you hope to achieve by the end of the show. There is no standard on how much of a hit your stall was. Every company is at a different stage in their growth curve so YOU should be able to measure your level of success. Don’t be too hard on yourself: make sure you set goals that are smart, targeted, measurable, and wholly achievable!

Tip 5:

Create fun Games and Contests

In the few weeks leading up to the event, try creating fun contests, quizzes and games on your social media feed to create interest. Offering prizes to the winners at your company’s exhibit is a great way to gain visitors and increase footfall to your stall. You can even have fun games on the spot at your display like guessing the number of coins in a jar or answering an hourly trivia quiz. Make sure that people have a reason to visit, revisit, and remember you.

Tip 6:

Get Involved Hands-on

After drawing people to your booth comes the most crucial part: impressing them! Don’t just recite annoying lines you practised in front of a mirror. Be genuine, sincere, and communicate personally because this is an excellent chance for you to draw interested clients and investors in with your charisma. Forget everything your mom taught you about Stranger Danger! At a trade fair, every new person is a potential client, so get out there, take the initiative, and talk to as many people as you can.

Tip 7:

Keep an Eye on your Watch

Avoid jargon and unnecessary fluff when you talk! Remember, the people you meet probably have busy schedules and a whole lot of other stalls to check out. Make sure you don’t annoy them by unnecessarily tying them up in redundant conversation. Be clear on what you want to say, whom you are looking to talk to, and to give them all the necessary information in the least amount of time. Wasting time on unnecessary talk will leave you with few exasperated visitors and many missed opportunities!

Tip 8:

Make sure to Follow Up

A lot of the people who attend trade fairs are often ” browsing” or only just looking around. They’re usually not in the position to commit right then and there or may need to weigh their options before investing in your products/service. It’s of utmost importance that you continuously keep in touch and inform them of seasonal offers and additional services. Make sure that they leave with all your detailed contact information and the means to contact you in the future. Always attend trade shows equipped with a set of impressive business cards and company brochures.

Tip 9:

Have Fun!

Between all the tight schedules and strict company objectives, don’t forget the core rule: enjoying the experience. Trade fairs are an excellent break from dreary days at the office desk so make the most of it. Don’t come home at the end of the day with just an aching back and a tired frown because it’s not every day that you get paid to sit and chat with new and exciting people. Put on your most impressive smile and enjoy the experience and the free coffee!

We are in the business of fabricating versatile digital experiences that deliver measurable results and help our clients leave a lasting impression. To know more about what we do, talk to us. If you found these tips useful or know someone whom this could help, share it with them today!