After drawing people to your booth comes the most crucial part: impressing them! Don’t just recite annoying lines you practised in front of a mirror. Be genuine, sincere, and communicate personally because this is an excellent chance for you to draw interested clients and investors in with your charisma. Forget everything your mom taught you about Stranger Danger! At a trade fair, every new person is a potential client, so get out there, take the initiative, and talk to as many people as you can.