8 Great tips on marketing your furniture business using digital media

The secrets to bringing your Furnishing Company out of the woodwork! People don’t go mattress shopping every day.

Goodwill and a killer reputation are essential for getting your company to success and keeping it successful. Furniture brands are built on customer loyalty and trust because it is far easier to keep your current customers than to attract new ones.

In the era of rental furniture and cheap knockoffs, it can be quite disheartening to see that quality furniture doesn’t seem to have the appeal it did before. But by revisiting your dated marketing strategies, you can ensure that when they are ready for that coir mattress upgrade, you’re the first ones on their mind.

These are our top tips on getting your furnishing business out there and heard:

There’s no deadline to becoming a marketing genius

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8 Tips

Invest in a Stunning Website

Stay on your toes when it comes to Competition

Launch an Email Campaign

Fresh Content is Key

Set up effective SEOs

Tap into Social Media

Stay Relevant

Tap into your Greatest Asset

TIP1:

Invest in a Stunning Website

The first step in digital marketing is always a stunning website because it’s the basis of your online identity. A website deserves the same amount of care and attention to detail as your storefront, because a website essentially IS a storefront. Clients can browse your furniture, get dimensions and features, and shortlist the ones they like from the comfort of their homes. It’s also a lot more accessible, which only ups the appeal.

You needn’t stop at a website: a slick and attractive app can do wonders for a retail business. Set up anonline store with featured products, seasonal offers and useful content to increase your online reach.

TIP 2:

Stay on your toes when it comes to Competition

Always keep yourself informed on what your competitors are doing. This ensures that you're updated on the latest trends and helps you stay one step ahead. Research the keywords that potential customers use in search engines to find furniture. Incorporate those in your website and blogs to increase organic reach and maximize hits.

Tip 3:

Launch an Email Campaign

An email campaign is a useful tool for every furniture business. People don’t look to purchase chairs and cabinets every day, but continuously reaching out to them keeps you their first choice for when they finally do. Keeping your website updated with your latest arrivals is necessary, but emailing customers about them is more personal. An email campaign is an effective way to get in touch with a customer once they’ve visited your website or store. It also keeps you relevant in the buying process both now and in the future.

Tip 4:

Fresh Content is Key

Having the right appeal is extremely important when setting up your furniture store online. A run-of- the-mill commercial image is NOT what you want to be projecting, and great content can help you avoid that. Make sure to have blogs and picture boards, anything that is appealing to your target audience on your website and social media platforms. Addressing their concerns and taking time to provide natural solutions can sell you more products than any method of aggressive marketing can.

Tip 5:

Set up effective SEOs

Being found is as important as being heard. A swanky website is of no use if it doesn’t turn up on search engines. This is why Search Engine Optimization to increase visibility in local listings is a worthy expense. You might need to talk to an expert on how you can do this professionally and with maximum effectiveness.

Tip 6:

Tap into Social Media

Social Media has opened up many possibilities in Digital Marketing today. There are many platforms, but you needn’t maintain profiles on every single one of them. The trick is to identify your target audience, find out which sites are popular with that demographic, and engage them there.

It is unrealistic to expect them to reach out to you because they most likely won’t. The only way to go is to meet them where they are. For instance, if you’re hoping to sell to the millennial crowd, you should probably create an active Instagram profile. If you want to reach out to a middle-aged or elderly audience, Facebook might be a better option.

Try having a weekly schedule for updates so that viewers look forward to hearing from you. Just make sure to have fresh content always; a dead feed is uninviting and sloppy, and that’s not an image you want!

Tip 7:

Stay Relevant

Always being in the public’s eye is a great way to make sure you’re remembered, and a good boost for your brand image. You can get creative with ways you can achieve this: host local events, have popup stores in popular areas with quirky and limited pieces. You can even have weekly competitions hosted on your social media with prizes and giveaways to keep customers interested..

Attend local trade fairs and exhibits to make contacts and discover new business opportunities. Many events and exhibitions take place globally, which are a great way to socialize and build your connections. The Wood Show, Index Home and FIM are prominent events that take place in Dubai. The CIFF Furniture Fair in Shanghai will showcase several suppliers and manufacturers. The HOMI Lifestyle fair in Italy will be an International Exhibition of furnishings, accessories and decorations for homes and outdoor spaces. Attending these events can help your brand get noticed and meet potential clients, suppliers and business partners.

Maintain a blog with useful tips related to your field: how to choose a chair that’s best for your back, or what sort of office desk works well for you. You can partner with local real estate companies, providing furniture and in-house design consultation (if you can offer that!) to clients looking to newly purchase homes. Just get out of your comfort zone and talk to people!

Tip 8:

Tap into your Greatest Asset

Any company’s greatest asset is its employees. Have the team come together and pull ideas. Talk. You never know what they might come up with. Encourage them to be critical of each other’s ideas. Digital media marketing requires a lot of creative concepts, and the best way to find them is brainstorming. The ideas will come pouring in!

We are in the business of fabricating versatile digital experiences that deliver measurable results and help our clients leave a lasting impression. To know more about what we do, talk to us. If you found these tips useful or know someone whom this could help, share it with them today!