8 Great tips on how you can Market your Legal Practice using Digital Media

Toss the old rule book aside if you want to get your Legal Practice Noticed!

You have the legal aptitude worthy of a world-class lawyer. You are sharp, intelligent and great at logical reasoning. You are up-to-date on current affairs and fluent in general knowledge. A persuasive speaker with an excellent command of the language, you tick all the boxes when it comes to being a skilled and efficient attorney.

The one thing you didn’t learn in Law School? Marketing.

The days of telephone directories and print media are long gone. Here are our top tips to help you get your law firm noticed..

It’s easy to be misled into thinking that having skilled attorneys and a flawless reputation is enough for your practice to flourish, but building trust and faith is much easier said than done. Word of mouth is a great place to start, but it just simply isn’t enough. This is why you need to consider working with Digital Media to stand out from the crowd..

There’s no deadline to becoming a marketing genius

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8 Tips

Give your website that much-needed upgrade!

Make sure to update Personal Bios and LinkedIn Profiles

Get your Content Mill up and Running

Brush up on your Video Making Skills

Rake in the Reviews!

Set yourself up for Niche Appeal

Set yourself up for Niche Appeal

Don’t forget a Call to Action!

Tip 1:

Give your website that much-needed upgrade!

You’ve probably heard this advice a thousand times. Still, the fact is, your website is a HUGE part of an effective digital marketing strategy. The first thing any new client does is look you up online, and this is the ideal opportunity to express your company’s unique flair. Make sure your website has:

. A fluid interface
. Professional layout
. Engaging content
. Specialized pages for each service

Make sure to list your company address and contact information on your site. A slick website is of nouse if clients can’t reach out to you!

Tip 2:

Make sure to update Personal Bios and LinkedIn Profiles

Studies on Law Firm websites show that personal profiles of individual lawyers generate the maximumfoot traffic. This is because the layman is usually looking to employ an attorney, not a law firm. It is crucial that you update the profiles of all the lawyers working in your firm with compelling details, both on your website and on social media. Actively encourage them to bring their brand of creativity to their profiles so that they each stand out and aren’t reduced to being mere thumbnails on a corner of your website. Linking their profiles to your company’s website and LinkedIn page is a great way to boost your brand’s credibility and gain trust.

Tip 3:

Get your Content Mill up and Running

Set time aside and plan a schedule to generate useful content on a daily, weekly, or monthly basis: lesser gaps between posts increases the likelihood of you being discovered and remembered. The field of law is quite alien to the average layman. This is why offering self-help tips or educational write-ups on your blog is an easy way to impress a client. Once convinced of your expertise, a client will have no hesitation in approaching you for business.

Tip 4:

Brush up on your Video Making Skills

Videos are one of the best mediums of value-added content and for an excellent reason. People are more likely to trust and relate to a flesh and blood person they can see, hear and empathize with than an invisible advisor hidden behind a keyboard. Along with the educational value of your content, you can easily express professionalism, confidence, and charisma through the lens of a camera. This is why a good quality video with crisp audio and clean-cut editing can be such a powerful tool and asset.

Tip 5:

Rake in the Reviews!

The primary concern for any client is trust. They need to be convinced that your company can adequately handle their particular case and that you have the necessary aptitude required to better the chance of winning. This is why collecting reviews of past clients is quite critical. These are a great source of constructive criticism and can go a long way in conveying your approachability as a firm to future clients.

Tip 6:

Set yourself up for Niche Appeal

Clients are often unsure about whether you are the right choice for them. The best way to tackle this concern once you’re established in the market is to project your flexibility, identify the type of clients that you’re aiming to attract and target them in your marketing tactics. By doing this, you can setyourself apart from the mainstream competition while at the same time, come off as being more approachable and relevant to potential clients with specific needs. Using witty puns, satire, and visual imagery on your website and prints to emphasize your point is a great way to do this.

Tip 7:

Set up Online Ads and an Email Campaign

The average person doesn’t need an attorney every day. This is why it’s that you’re known and remembered for when the need does arise. Investing in an effective targeted online ad campaign is a great way to ensure this. Set up an email campaign to regularly engage and reach out to clients.

Don’t forget to confirm that they’re able to opt-out of receiving your emails. Annoying them with spam mail and clogging up inboxes can end up doing quite the opposite of what you hoped to achieve!

Tip 8:

Don’t forget a Call to Action!

Including a call to action in your content and newsletters is a great way to spark immediate communication once you’ve gotten through. Do not drag it out: go for brief and intense sentences that are direct and frank. Make sure you don’t come off as being aggressive or desperate.

Offer them something like a casual chat for dropping by. Keep it hard-hitting, clear, and include lots of contact options. Email, chat-bots, phone number: anything that makes it easy for them to get in touch before they can change their minds immediately. Once your impressive website and social media profiles have gained their attention, a call to action can make all the difference in converting attention into a viable business.

We are in the business of fabricating versatile digital experiences that deliver measurable results and help our clients leave a lasting impression. To know more about what we do, talk to us. If you found these tips useful or know someone whom this could help, share it with them today!