If a web link appears on the second page of the search results, does it even exist?
SEO for websites make them search-engine friendly: allowing them to analyse each page effectively, to interpret the data correctly and record it in its database. The search engine can then serve the most relevant and beneficial webpages based on the search keywords to its users. This why better SEO strategies and an SEO team fully integrated into the web design process can ensure the best chance of being appropriately recorded and first-page ranking in search results; ending in better visibility, more awareness and higher foot traffic for your website.
Search Engine Optimisation isn't a process you can jump into headfirst. Every plan requires a strategy, and the first step in effective SEO is an Analysis.
This is where another critical acronym comes in: SERPs (Search Engine Results Pages)
An SEO Analysis unearths all the opportunities present on your page. It essentially audits your website to recognise where it can be better optimised for search engine bots.
An Analysis lets you understand which aspects of your strategy are working and which aren't, effectively identifying the most significant obstacles in the way of your SEO strategy. It helps create a better user experience by creating context between the content you post, and the searches visitors are putting out.
An analysis lets you rank higher, get more traffic, and more hits while spending fewer resources and time. A thorough SEO analysis enables you to make informed decisions for improving your site's ranking in SERPs.
SEO Content is just that: Content that is found on your website, of use to visitors, and created with the intent of attracting more traffic to your site. Content is a vital part of SEO for a straightforward reason: SEO is about visitor needs, and content is about fulfilling those needs.
Many digital marketing campaigns fail to tackle SEO and Content as a holistic entity and work on them separately. This is because they fail to see the whole picture: SEO deals with visitors seeking content, and well Content Marketing IS Content.
A website that features value-added content is necessary for results in the long run because this is the first step in reducing bounce rates and ultimately increasing conversion rates.
Backlinks can best be described as a vote of confidence, of sorts. They are external links that lead back to your website. To put it simply, they are the bread crumb trail that brings visitors from one webpage back to your particular site. They help search engine bots index your website's pages correctly and contribute in raising your rank in the SERPs.
Backlinks are a crucial SEO component because every backlink is a part of a ranking system. For example, the Google PageRank Algorithm considers the number of backlinks and the source of the website to determine the importance of your page. A reliable website architecture is a guaranteed way to optimise backlinks, which is why having a professional teamwork out your website is so important.
Another critical feature of SEO: Keywords. It is a universally accepted fact that keywords are the fundamental component of Search Engine Optimisation.
There are three main tasks involving Keywords in an ideal SEO campaign: Keyword Research, Keyword Utilization, and Tracking Keywords in the subsequent SERPs.
Keywords act as clues for a visitor putting a query through a search engine, primarily drawing them to your website. They are the key to attracting maximum visitors to your site, but that's enough of 'key' references. Researching the right keywords and utilising them in the content featured on your website is a sure-fire way to rank higher, get more clicks, and generate more traffic.
Are Social Media and SEO related? There answer is, yes and no. Social media tags and shares don't directly affect a website's ranking, but there are a few other factors at play.
The main goal of SEO is gaining visibility and getting more foot traffic organically. Social media marketing is all about popularising your brand on Social Networks and finding a target audience. They both meet at one point: Getting your Brand recognised and sought after.
This is how Social Media affects your SEO: The cycle starts on your Social Media. The creative value content you create attracts a steady audience interested in your brand. Your social networks flourish while your website gains traffic, and a community evolves around your brand. The consistent interaction and contact you keep through your networks solidify your Brand image. This makes your website easier to index and get ranked higher search bots. The aftermath: visitors can find your website organically through search engines. It's all about seeing the bigger picture.
A popular belief is that SEO is a one-time effort. You create a website, pay an SEO guy, get your website to the top of the page, and you're good to go.
Reality: Not so much. SEO requirements keep changing every day. If you don't keep up regularly, you'll find yourself beginning the process all over again in no time.Well-optimised sites get more and more traffic over time, and that means constant leads and steady sales. Many factors go into an optimised page and a successful SEO campaign:
- A Secure Website
- Optimised Content
- Page Speed
- Being Mobile-Friendly
- Social Media Signals
- Domain Age, URL, and Authority
- Technical SEO
Search engines take into account all these variables to put out the most relevant and valuable content in front of the visitor. Studies show that almost half of the clicks always go to the first three results, and 95% of the people never even make it past the first SERP. This is why it's vital that your website is deemed to be the most relevant amongst the competing pages and ranked in the highest order.
Pushing out content every day is great. But before you pat yourself on the back and call it a day, let's look at the numbers:
WordPress users alone publish around 2 Million posts every day.
That's 24 posts per second.
All these posts flood the internet, and yours is just one amongst them.
Do we have your attention? The one way to make sure your efforts aren't wasted: optimise. The idea is simple. Your recipe blog post on oatmeal raisin cookies should be at the top of the list when someone searches for 'oatmeal raisin cookie' , 'oatmeal cookie', 'raisin recipes', even 'healthy cookies for kids'.
Webpages are optimised on-page and off-page. On-page, the website is made to be share-friendly and multi-device ready. It should have a killer interface, smooth layout, and clear meta-data. Off-page, it's about the backlinks, anchor text, and a social presence. Optimisation shows search engines that your page is reliable and relevant and can get your page to the top of the list.