If you belong to the design and build industry i.e. if you’re an interior design company, or a construction company, or a fit-out company, or if you’re an architect, lead generation is simply crucial for your success in 2023. 2022 was an year of retrieval and witnessed industrial growth being back on track. However, it is time to take to take it to the next level and smash your lead generation goals in 2023!
In this blog, we will explore some of the most effective lead generation tactics that you as a design and build company can use to attract and convert potential customers. From utilizing online marketing tools to networking with other industry professionals, these tactics will help your company generate more leads and ultimately grow your business by achieving the lead generation goals in 2023.
Get the Basics Right
Yes, we all know that lead generation is important for the growth of the business. But, before we move on to the lead generation tactics, it is important to understand as to what exactly is lead generation? So, in simple words, lead generation is the process of identifying and cultivating potential customers, and later on converting them into paying clients. In today’s highly competitive market, it’s essential for design and build companies to have a steady flow of leads to keep their business growing.
However, with so many different lead generation tactics available, it can be difficult to know which ones are most effective for the design and build industry and especially for your company. Here, we have listed some of the most effective lead generation tactics that will help the design and build industry achieve its lead generation goals in 2023.
Website Tactics
Your company’s website is your biggest and most powerful tool to achieve your lead generation goals, in case you know it. The biggest reason behind this is that word of mouth referrals lead to the referees after receiving the referral first visit the website. The key point here is that the website should be properly optimised and should provide enough opportunities to convert the leads.
It is not only about the word of mouth referrals, you need to focus on the inbound traffic as well. Here, we are referring to how design and build companies can use search engine optimization (SEO) to improve their visibility online and attract more potential customers. But again, the key here is to optimise the website in the best possible manner. Because, once a potential customer visits your website, it’s all up to the design and content on the website to entice them. The basic website tactics to achieve the lead generation goals include calls to action, content offers and conversational marketing.
Content Tactics
One of the most effective lead generation tactics for design and build companies is to create high-quality content that demonstrates their expertise in the industry. This can include blog posts, videos, and webinars that provide valuable information and insights to potential customers. Basically, you need to create high quality content that draws in more and better quality traffic, and that in turn will help you generate more leads.
It’s quite a simple equation – more traffic means more leads. When we say high quality content, we mean that content that is targeted towards the search queries being used by people, and that is relevant to the questions that your ideal leads are asking. Overall, you should be focusing on creating content that answers the questions and addresses the pain points that design and build customers usually face (specific to your business domain). Besides the quality content, you need to focus on the content avenues as well such as Google My Business.
Social Media and PPC Tactics
Most of the companies in the design and build industry focus on organic growth tactics. While that is helpful in its own way, the advantage of social media advertising and pay per click can not be overlooked. Using digital marketing and social media can help design and build companies to generate leads through a targeted audience that too in a relatively quicker way.
Quite a lot of visual aspects are involved in social media advertising which is a big advantage. You can showcase your finished projects and win more leads easily if you advertise smartly. A good way to do that could be LinkedIn advertising with pinpoint targeting. One of the biggest advantages of PPC advertising is that you only pay someone clicks on your ad, and therefore, you don’t have much to lose. Which means, there is lower risk and higher reward! Isn’t this amazing to achieve your 2023 lead generation goals?
Many design and build companies miss out on this front and it’s understandable. Clicking a perfect picture or shooting a video of the project and then editing the image or footage to perfection, that’s a lot of work. You may not have the time and resources to do it, but the good news is that we do!
Analyse and Move Forward
Besides the tactics mentioned above, a usual effective tactic is to attend industry events and networking with other professionals in the design and build industry. This helps in generating leads through word-of-mouth referrals and building relationships with key industry influencers. While doing all this, the effort has to be measured and it is just wise to move ahead only after careful analysis at each step.
Which lead generation tactics are working best for your company and which ones flopped? Answers to these questions will give you relevant cues to optimise your efforts better and generate more and better leads. If you can, use a CRM software to keep track of your lead generation related data.
How Brand Platforms can Help You Achieve Your Lead Generation Goals
Most of the companies in the design and build industry either fail to generate qualified leads or, even if they are successful in doing so, they fail at converting them. This issue can be intelligently addressed by Engage, a service line of Brand Platforms that uses ABM, ICP and other intelligent frameworks along with marketing tactics to generate sales qualified leads for your design and build business.
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