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Vintage Jewellery Shop

Case Study

There are vintage collectors all over the world who turn to the internet to discover their next perfect find.

How will a brand differentiate itself in a market with practically infinite sellers?

There is a reason branding has risen to fame in the world of business. It is a brand’s personal identity, its values captured in words and pictures, and it is what helps customers relate to the product they see on screen.

OBJECTIVE

Great content sells well, but content as a standalone part of digital marketing will not do much.

Especially for a vintage jewellery business, where customers expect to see the story behind the piece, its history and ownership, showcasing just the piece will not be enough.

They wanted more exposure, more buyers, and a better brand name.

SOLUTIONS

This is where digital content marketing strategies and email marketing have made their mark.

Everything from social media posts to Google Ads and emails is content. How is it written? Designed? Optimised? Boosted? Tracked? Improved?

These are the parts of a strategy that drives online sales, and these are the processes that we undertook for them to see a great change in their social media and online presence.

CHANNELS AND TACTICS

When it comes to email marketing, absolutely any platform can produce results when the email templates are made beautifully, if the content is catchy, and call to actions are prominent.

We used MailChimp and ZOHO to achieve email marketing results.

Social media is powerful but marketing to the wrong audience will get you nowhere. A vintage jewellery business’s audience is usually well read, not youngsters. They are unlikely to be there on Tiktok, but Instagram, Facebook and Pinterest were lucrative for us.

So you see, we carried out a complete campaign for them, the results speak for themselves.

email marketing

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CLOTHING BRAND FOR YOUNG WOMEN
How Would A Clothing Store That Markets To Younger Women Reach Them?
The answer is not just social media, it is a mixture of trendy marketing across multiple platforms.
VEGAN BEAUTY LINE
Who Looks For Vegan Beauty Products? Environmentally Conscious Women.
Who should you be marketing to? The question answers itself.
VINTAGE JEWELLERY SHOP
There Are Vintage Collectors All Over The World Who Turn To The Internet To Discover Their Next Perfect Find.
The answer is not just social media, it is a mixture of trendy marketing across multiple platforms.
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Content Creation Virtual Assistant
Content is the king, they say. In that sense Dido is the king maker. Our virtual assistant will provide outstanding content for your website, social media or wherever you require. Dido will make sure that your digital presence is enhanced by great content! Many people get mistaken with polished vocabulary as great content. It’s actually not about how difficult words you use, it’s about the expression. How easily is your message conveyed to your target audience and how you could get the intended result. Your content should have a purpose. Our virtual assistant will help you define that purpose and then achieve it. When we produce content for you, it shall speak for itself!
Graphic Designing Virtual Assistant
Dido has been designed to help you out with your business’s graphic designing needs. Visual appeal is crucial for for a business to survive and our virtual assistant is the best partner that you can get in this case. And, guess what? Its flexibility makes it even better! What we mean by that is from something as minimal as a logo design to designing all the illustrations for your website, landing pages, social media to designing your marketing and brand collaterals.
SEO Virtual Assistant
Dido is an amazing partner when it comes to boosting your digital marketing efforts. As a virtual marketing assistant it will take care of your search engine optimisation. For a business it is crucial these days that the right SEO techniques are applied so that you can beat the competition. SEO is your gateway to driving quality traffic to your website or landing pages. As your virtual assistant Dido will research the right keywords for you and will help you rank higher on the search engine. You will start seeing the results sooner compared to any other SEO service provider in the UAE. And, we’ll not just help you rank higher on the search engine, we’ll make sure that you get the right traffic, quality traffic that can help you with lead generation and sales.
Email Marketing Virtual Assistant
Dido is a virtual marketing assistant that’s simply amazing when it comes to email marketing. Drafting email marketing campaigns and executing them is something that our virtual assistant has mastered. Whether it is mass communication (bulk targeting) with a generic message or account based marketing with a specific message, Dido will do it flawlessly for you! email marketing is an orthodox method to target your current and potential customers but it is still effective. Be it regular newsletters or promotional campaigns, just tell us what you want and we shall do it for you. Also, if you lack a proper database for carrying out campaigns, we can help you with that as well.
Social Media Marketing Virtual Assistant
Dido is also a perfect virtual assistant for social media management and marketing. There are various social media platforms, but all of them may not be perfect for your business (that’s actually impossible). However, it is important for you to understand your target audience and the social media platform that they prefer. There are various factors which affect the success of a business or brand on social media. Also, social media needs constant management and tracking. Our virtual marketing assistant is very intelligent and will do all that for you full time. Not just the metrics, it will help you keep up with the latest trends and all the factors that will help achieve consistently better results on social media platforms.
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Let Dido – your perfect virtual marketing assistant handle the digital marketing tasks for you. From planning ads for your digital marketing campaigns to executing them and making sure that your presence on the internet is enhanced. Dido is capable enough to do it all for you! Your digital presence is vital and here we are specifically referring to your presence on the search engine. How do people locate your business, how do they contact you, how do they come to know about you and finally which products or services do they buy from you. All this is important to track and our virtual marketing assistant will do it for you!

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