Was it a Sales Problem? Or a Marketing Deficiency?
We solved both for this homegrown interior design and fitout brand.
Every brand needs a boost sometimes, but it is hard to ask for help when you don't know what part of your business you are going wrong with. This is why we reach out to people all over the world and offer our clearly defined services to help them troubleshoot, and eventually succeed.
One of these packages id digital marketing: our Enrich package consists of everything from website build and development to social media, email marketing, SEO and tracking analytics, and this is the package that turned the face of La Firma around.
In 2010, Khawla had a vision. She wanted to provide highly customised interior design, fit out and build services to people in the UAE. Her vision was extravagant, stylish, and needed a lot of help.
The women-owned business was doing okay, but she knew it could be doing better.
So she approached us for an all encompassing digital solution.
OBJECTIVE
La Firma was looking for more than short term boosts in sales, they wanted an industry presence, an online footing, and customer base so loyal that their brand was recognisable no matter where they went.We at Brand Platforms know that to achieve this, you have to play your digital cards right.In an online world, not marketing online is like trying to ride a boat on a dry road. It just will not work. But digital solutions are easier said than done. There are 110 things to be done that any company cannot do on its own properly without losing out on their core business. Luckily, with our help, La Firma got a chance to consult us and completely revamp their website, from design to content, we did it all for them, while staying true to their brand feel and values.
From then on all it took was some splendidly executed SEO to start placing them on top on search engines, this was the beginning of the success for their vision. Next, we targeted their social media. They had a social presence, but it was not something that got heads turning and people talking. After assigning a great social media marketing executive, content creation team, and engaging with their new audience, their followers started booming too. We also curated an email, WhatsApp, and social ads campaign for their reach to really be felt far and wide
CHANNELS AND TACTICS
La Firma is a very visual brand. They create art with their furniture arrangements which cannot be captured with just words. To help their audience taste the beauty through their eyes, we employed a great photography, videography and graphic design team to bring their visions to life. This content was then posted on all channels that were the most lucrative, this was Instagram, Facebook, Twitter, LinkedIn, and with some email marketing magic, their industry presence was finally being felt.
All it took was a comprehensive analysis of their brand, social presence, and industry standards to determine the best course of action for La Firma. They were shooting arrows in the dark, and we lit the path for them.
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