Email marketing

How to get prospects to open your law firm’s email
Most law firms make the mistake of shooting emails left and right, spamming the mail box with generic industry specific content. In order to grab attention you must address ‘pain points’ of your ideal customer and make sure that the subject line revolves around it in the most direct way possible.

Give them a chance to reach out- Using CTA’s the right way

In order to acquire and nurture a lead right away from your email marketing campaign, Use a compelling Call To Action (CTA). Here are some examples:
How to get prospects to open your law firm’s email
Once you craft your concise email with utmost precision, hit SEND! We recommend you use mailchimp for your email marketing purposes because of the following reasons:

How to measure the success of your law firm’s email marketing campaign?

Once you sent your emails to the right people, Open your eyes and law books to prepare for the queries and response to come in! However, Here are two important aspects of email marketing’s success rate analysis your law firm must be aware of:
Man analyzing charts on digital tablet showcasing email marketing success for a law firm.

To analyze these and take data driven decisions, You need not be all too technical. The open rate tells you how compelling your subject lines are, and the click through rate tells you how engaging your email was. The click through rate gives you strong evidence that the recipient is ‘interested’ in your law firm.

Do not be overwhelmed if your open rate is not very high, as the open rate for legal industry is only 22.49%, According to a study done by Smart Insights in 2024.

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