- May 22, 2024
Email marketing
How to get prospects to open your law firm’s email
- Posted By BrandPlatforms
Most law firms make the mistake of shooting emails left and right, spamming the mail box with generic industry specific content. In order to grab attention you must address ‘pain points’ of your ideal customer and make sure that the subject line revolves around it in the most direct way possible.
Give them a chance to reach out- Using CTA’s the right way
In order to acquire and nurture a lead right away from your email marketing campaign, Use a compelling Call To Action (CTA). Here are some examples:
- Recover What You Deserve: Maximize Your Claim now
- Don’t Settle for Less: Take Action to Maximize Your Compensation
- Don't Let Your Rights Slip Away: Schedule a Consultation Now
- Put an End to Legal Stress: Get Expert Advice for Your Situation
- Don't Face Legal Battles Alone: Let Our Team Fight for You
- Get the Justice You Deserve: Contact Us for a Free Case Review
Once you craft your concise email with utmost precision, hit SEND! We recommend you use mailchimp for your email marketing purposes because of the following reasons:
- You can get started for FREE
- It has captivating email design templates to choose from.
- It provides integration with Clio glio to sync law firm contacts, track leads and monitor growth.
How to measure the success of your law firm’s email marketing campaign?
Once you sent your emails to the right people, Open your eyes and law books to prepare for the queries and response to come in! However, Here are two important aspects of email marketing’s success rate analysis your law firm must be aware of:
- Open rate: The percentage of recipients who opened the email.
- Click through rate: The percentage of people who opened the email that also clicked a link inside.
To analyze these and take data driven decisions, You need not be all too technical. The open rate tells you how compelling your subject lines are, and the click through rate tells you how engaging your email was. The click through rate gives you strong evidence that the recipient is ‘interested’ in your law firm.
Do not be overwhelmed if your open rate is not very high, as the open rate for legal industry is only 22.49%, According to a study done by Smart Insights in 2024.